HorSense Innovations is a Czech-Ukrainian company on a mission to help equestrian businesses thrive. With over two decades of experience in the sport horse industry — including running equestrian portals and online communities — we understand how hard it is to maintain and grow such projects. Monetization is the biggest challenge: reliable advertisers are hard to find, cash flow is unstable, and developing new web tools requires time, money, and risk. That’s exactly the problem we set out to solve.
That’s why we created this project — a platform designed to help equestrian community leaders, including website owners and group admins, earn in a sustainable and meaningful way. Our tools are made for professionals who serve the horse world: transporters, breeders, riding schools, service providers, and the horse owners who rely on them. We give equestrian portals the opportunity to offer useful online services to their audience — and earn from them. Instead of pushing ads, you bring real value to your visitors while generating income through tools tailored to the industry.
What makes HorSense truly different is our focus on building services specifically for the horse industry. These aren’t generic tools — they’re created with the real needs of equestrian businesses and communities in mind. And unlike most platforms, we don’t just reward our partners for selling paid services — we also share revenue when users engage with our free tools. It’s a smarter, more community-focused way to monetize your audience.
Our goal is simple: to support the growth of the equestrian industry by connecting the right people with the right tools. On one hand, we help horse businesses attract clients and grow through smart, targeted digital services. On the other, we enable equestrian portals, communities, and content creators to earn by offering those services to their audiences. Everyone benefits — and the industry moves forward together.
Founders:
Sergiy
Sergiy has over 20 years of experience in the IT industry and is the founder and CEO of several SaaS platforms. He previously managed equestrian web portals and now combines his tech expertise with a deep understanding of the equestrian market. At HorSense, he leads product development and strategic growth.
Ana
Ana is an amateur dressage rider with a lifelong passion for horses. She has worked in the equestrian industry for over 20 years — as a sales agent, horse tack shop owner, editor of an equestrian magazine, and manager of a major horse portal. At HorSense, she brings her industry insight and hands-on experience to support horse sellers and community partners.